This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

Heat, colour, or chemical damage? We’ve got you covered. This shampoo is powered by our Honey Bond-Building Complex which helps restore and renew hair from the inside out. It works to build new bonds for stronger feeling hair, improving elasticity, and helping restore damaged hair. Plus, it smooths the hair cuticle, adds shine, and helps fortify weakened strands. Colour-safe and free of sulfate cleansers.

This moisturising, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it’s a non-stripping, colour-safe shampoo that’s free of sulfate cleansers.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This creamy, ultra-rich shampoo is the oasis of moisture that dry hair craves. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it gently cleanses and helps nourish even the driest hair from scalp to ends. When used with Ultra Rich Conditioner, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures, and free of sulfate cleansers.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This weekly detoxifying shampoo removes buildup and residue.

An indulgent cleanser for rich moisture.

A daily cleanser for buoyant body and soft, seabreezy texture.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This moisturising conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Colour-safe.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

A creamy, dreamy conditioner that delivers velvety, ultra-rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes from scalp to ends. When used with Ultra Rich Shampoo, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures that need ultra-rich hydration.

A creamy conditioner with enough moisture for everyone (and every day).

An indulgent conditioner for rich moisture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Your go-to for restoring damaged hair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, working to fortify hair fibres and protecting against future damage, and smoothing the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it works to build new bonds to for stronger feeling hair + helps restore damaged hair from the inside out. Colour-safe.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This creamy, velvety mask helps hair stay hydrated for up to 72 hours and delivers high humidity protection and frizz reduction. Featuring skincare-grade biomimetic Hyaluronic Acid and Kalahari Melon Seed Oil, plus our signature 6-Oil Blend. Scalp-to-ends nourishment in minutes and softer, smoother hair that stays hydrated for days.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

A luxurious, oil-serum leave in that delivers transformative, cortex-to-cuticle repair and creates softer, smoother, stronger strands – instantly. Powered by our highest concentration of Honey Bond-Building Complex, this lightweight treatment-styler hybrid delivers 6x more hydration vs. untreated hair and helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C. Next-level hair repair for those who style fearlessly (or want to start).

This multitasking leave-in treatment is our #1 best seller. Versus untreated hair it:
•Instantly delivers 86% more hydration
•Instantly cuts frizz by 50% (all day, even in extreme humidity)

Plus, it protects from heat tools up to 232°C, has UV Filters to help protect hair against the drying effects of the sun, helps protect colour from fading for up to 16 washes, detangles to help protect against breakage, smoothes, softens, and adds shine. Now that’s a real multitasker.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it’s moisturizing — with a soft, cushiony, crunch-free feel.

Powered by our Honey Bond-Building Complex, this super styler works on building new bonds for stronger feeling hair and helps restore damaged hair from the inside out. Protects against heat tools (up to 230 degrees celsius) and works to fortify strands, helping prevent breakage and split ends, achieves light hold, and reduces frizz and flyaways. (We love a multi-tasker.) Safe for colour and chemically-treated hair.

This strand-plumping hair treatment expands individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. The leave-in treatment provides all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself—the proof is in the plumping.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturising mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Colour-safe.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Beat the heat. This mist protects dried hair against heat tools (up to 230 degrees Celcius), helps renew hair damage, and prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Colour-safe.

This rich UV protective cream helps create moveable curls without the crunch — while shielding against the drying effects of the sun. Hydrasculpt Blend™ and a butter and oil blend combine moisture and styling benefits, to deeply hydrate hair, reduce frizz, and add shine.

Less blow-dry time = less heat damage. This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Reduces frizz and flyaways, smooths and conditions, and protects against heat damage and breakage, thanks to our Honey Protective Complex. Plus, added UV filters shield hair from the drying effects of the sun. Colour-safe.

*Based on a consumer sensory study after one use.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

Coast into windswept, beachy waves and effortless texture. This airy whipped foam, infused with sea salts, provides grit + grip for light hold and lived-in looks. Created for use on dried hair, the quick-drying, lightweight wavemaker instantly adds separation and definition to make styling and re-styling a breeze. Extra beachy benefit? UV filters help protect hair against the drying effects of the sun. Laid-back styles. Tousled-by-the-wind texture. It’s never been easier to catch a wave.