Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Treat and style your tresses with our full routine set of hydrating and sculpting essentials. Includes our refreshing, daily cleansing Seaweed Shampoo, the ultimate pre-styler Tonic Primer, and our stylist-pick Sumoclay. Plus, our limited edition branded Bb. comb!
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Seaweed Shampoo: A daily cleanser with marine extracts for lightweight moisture. With a blend of marine seaweed, spirulina, and kelp, this shampoo helps nourish hair without adding weight or stripping – for fresh, clean, shiny locks.
How to use: Work a dab into wet hair, lather well and rinse thoroughly. Follow with Seaweed Conditioner.

Tonic Primer: This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair.
How to use: Spray evenly and liberally (you can’t use too much) onto damp or dry hair and work through.

Sumoclay: This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.
How to use: Apply to dry hair and rake through with fingers.

Plus, our limited edition branded Bb. comb!

Heat, colour, or chemical damage? We’ve got you covered. This shampoo is powered by our Honey Bond-Building Complex which helps restore and renew hair from the inside out. It works to build new bonds for stronger feeling hair, improving elasticity, and helping restore damaged hair. Plus, it smooths the hair cuticle, adds shine, and helps fortify weakened strands. Colour-safe and free of sulfate cleansers.

Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which helps restore and repair hair from within. Invented for hair chameleons, it works to build new bonds to for strands that feel stronger, and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smooths the cuticle for softness and shine. Colour-safe.

This moisturising, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it’s a non-stripping, colour-safe shampoo that’s free of sulfate cleansers.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This moisturising conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Colour-safe.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This weekly detoxifying shampoo removes buildup and residue.

A creamy cleanser with enough moisture for everyone (and every day).

A creamy conditioner with enough moisture for everyone (and every day).

A daily cleanser with marine extracts for lightweight moisture.

A daily conditioner with marine extracts for lightweight moisture.

An indulgent cleanser for rich moisture.

An indulgent conditioner for rich moisture.

A daily cleanser for buoyant body and soft, seabreezy texture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

This ultra-mild cleanser helps preserve color vibrancy and shine.

This deep, moisture-rich conditioner helps preserve color vibrancy and shine.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This nourishing, moisture-rich conditioner helps restore and revive damaged hair.

This mild, hydrating cleanser helps replenish and hydrate heat-styled hair.

This mild, hydrating conditioner helps replenish and hydrate heat-styled hair.