Prepare for High Drama — and take up space — with volume. This airy hair-thickening foam is a hair styler + scalp treatment that gives an immediate increase in visible hair density + instant lift for all-day roots-to-ends volume. With Strand Plumping Technology, plus a mix of peptides + antioxidants to help boost energy and protect against external aggressors to create a healthy follicle environment, it’s a must-have heat-protective blowout foam for all hair textures and especially Fine Hair.

RESULTS

Immediate increase in visible hair density
2X all-day volume instantly^*
_{*vs. untreated hair}

FORMULATED FOR

Ideal for all hair textures or those with thinning hair looking to instantly boost visible hair density and create big voluminous styles that last all day.

Patterns: Coily, Curly, Wavy, Straight
Diameter: Fine, Medium
Condition: Untreated, Colour-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedarwood and white musk. 

This volumizing shampoo instantly uplifts hair by removing buildup to provide a body-building boost for fine, thin hair that desires thick hair energy. It delivers a touch of lightweight hydration, plus it gives soft, movable volume. And when this volume shampoo is used with our Thickening Volume Conditioner, together, they strengthen and plump strands, add shine, and make for a great hair thickening routine.

RESULTS

When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**

*vs. untreated hair**vs. unwashed hair

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.

A lightweight, hydrating conditioner that delivers bounce, instant fullness, and thick hair energy. Infused with our Strand-Plumping Technology, it instantly thickens and plumps each strand from roots to ends for a fuller look. It’s a body-building boost for fine, thin hair that desires voluminous results. And when this volumising conditioner is used with our Thickening Volume Shampoo, together, they strengthen strands, add shine, and make for a great hair thickening routine.

RESULTS

When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**
*vs. untreated hair
**vs. unwashed hair

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing conditioner.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.

This translucent dry finishing volume spray delivers +40% more volume instantly vs. untreated hair (and it lasts all day), plus lift and airy texture.

RESULTS

Delivers +40% more volume instantly vs. untreated hair.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a volume and texture spray.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens, and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

RESULTS

All-day volume in 2 minutes

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight hair mask for volume and hydration.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This strand-plumping hair primer and treatment acts like a volumizing base layer for your blowout — expanding strands while conditioning and moisturizing for soft, moveable fullness that lasts all day. Use before styling for all-day frizz reduction, to strengthen against breakage, and to help protect hair from heat styling. Just shake and spray to see the volume for yourself. The proof is in the plumping.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a hair primer for thicker-looking hair.

Patterns: Straight (1A), Wavy (2A–2C)
Diameters: Fine, Medium
Conditions: Untreated, dry, heat damaged

FRAGRANCE

Top Notes: Lemon and Bergamot
Middle Notes: Crisp Apple and Water Lily
Base Notes: Cedarwood and White Musk

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it's moisturizing - with a soft, cushiony, crunch-free feel.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a soft, crunch-free volumizing mousse.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a heat protective volumizing hair product.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This lightweight hair mousse for curly hair creates voluminous, bouncy curls (that last). Enhanced with a rich blend of oils and butters, it also deeply moisturizes, reduces frizz, and protects against humidity to keep curls lush and lifted. This mousse? It's magic.

FORMULATED FOR

Ideal for curly to wavy curl patterns seeking volume and hold.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This daily sea salt shampoo, infused with minerals and sea botanicals, builds buoyant body and sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily shampoo that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This lightweight and moisturizing conditioner, infused with sea botanicals, creates buoyant body and soft, sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily conditioner that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This nurturing conditioner is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our lightweight conditioner helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.