This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).

Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment.

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This (super) moisturizing hair mist, enhanced with a rich blend of oils and butters, deeply moisturizes hair, reduces frizz, and provides light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking a re-styler.

Patterns: Coily (4A-4C), Curly (3A-3C), Wavy (2A-2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

An oil-based styling cream for languid, lived-in looks. This finisher adds polish, separation, and sheen to classic grooming or casual tousling.

Our first-ever product is a shining Bb.Original that brings your cut to life.

FORMULATED FOR

Ideal for Medium to Thick hair types looking to add shine and separation for lived-in looks.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus and pineapple, middle notes of freesia and water lily, and a musk base.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This oil-infused salt spray enhances texture for sea-tossed waves with sheen.