This gentle scalp scrub clears the way for a healthy-looking, balanced hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate.

RESULTS

2X shine after one use vs. unwashed hair.

FORMULATED FOR

Ideal for all hair types seeking to gently exfoliate and purify scalp and strands.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This moisturizing conditioner is enhanced with a rich blend of oils and butters. It can be used three different ways: as a rinse-out, leave-in, or co-wash to leave hair shiny, deeply moisturized, and reduce frizz.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This moisturizing, curl-loving gentle shampoo, enhanced with a rich blend of oils and butters, detangles, reduces frizz, and leaves hair shiny.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This shampoo, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands.

For heat, color, or chemical damage - we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This conditioner, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen strands and protect against future damage. Plus, it instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine.

For heat, color, or chemical damage - we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This shampoo with rich moisture helps restore sheen + softness, improve flexibility, and reduce frizz. Plus, its fragrant lather make cleansing a can't-resist indulgence.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This conditioner helps restore sheen and softness, improve flexibility, hydrate, and reduce frizz. An indulgent conditioner for rich moisture.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.

RESULTS

36 washes of color protection. 3 days of lasting shine.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This weekly rinse-out treatment, powered by our Honey Bond-Building Complex, goes deep to help repair hair from the cortex to the cuticle. Plus, it helps reverse the look of past damage and fortifies hair fibers to protect against future damage - all while adding softness and shine.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

A hydrating weekly hair mask that reduces frizz and nourishes hair. Leaves your hair hydrated for up to 72 hours - for shiny, smooth, soft strands.

RESULTS

72 hours of hair hydration.

FORMULATED FOR

Ideal for all hair types seeking a hydrating hair mask.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This ultra-moisturizing hair mask revives over-worked and over-styled strands for soft, springy styles. Enhanced with a rich blend of oils and butters, it reduces frizz, detangles hair, and replenishes moisture.

FORMULATED FOR

Ideal for all curl patterns seeking an ultra-moisturizing mask.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

Our #1 best seller. More than a leave-in, this multitasking hair primer and leave-in conditioner lays down an ideal base layer — hydrating, smoothing, softening, and adding shine while reducing frizz before your styling even begins. It gives hair that powerful prep that helps you style easier. It also helps protect from heat tools up to 450°F/232°C and UV filters help protect against the drying effects of the sun. A primer-meets-protector for your strands. Infused with our Featherlight 6-Oil Blend.

RESULTS

Instantly delivers 86% more hydration^*
Reduces frizz by 50% that lasts all day, even in extreme humidity^*
Protects color from fading for up to 16 washes
_{*vs. untreated hair}

The Feels
98% say hair feels hydrated^*
99% say hair feels nourished^*
97% say hair feels soft, detangled, more manageable^*
96% say hair feels protected^*
95% say hair feels healthier, smooth, strong^*
93% say hair feels soft and more manageable all day^**
91% say hair feels like it stays hydrated all day^**

The Looks
97% say hair looks shiny, less frizzy^*
96% say it reduces look of flyaways^*
96% say hair looks healthier^*

The Performance
98% say it created a foundation for products to layer on^***
97% say it absorbs easily into hair^*
95% say hair's easier to style^*

_{*consumer testing on 180 women after one use
**consumer testing on 179 women after 2 weeks of use
***consumer testing on 102 women after 2 weeks of use}

FORMULATED FOR

Ideal for hair types seeking a multitasking conditioning primer and heat protectant for hair.

Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Medium, Thick
Conditions: Dry, untreated, color-treated, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: FrangipaniMiddle Notes: Golden HoneyBase Notes: Tonka Bean

This rich curl cream, formulated for Medium to Thick hair, allows you to shape, style, and define for flexible curls with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Fine to Medium hair? Reach for Curl Light Defining Styling Cream.

FORMULATED FOR

Ideal for Medium to Thick, curly hair seeking moisture and definition.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

Your hair’s first step for soft and defined curls. Enhanced with a rich blend of oils and butters, this leave-in hair primer deeply moisturizes hair, reduces frizz, and provides light hold on day 1 to set the stage to power up your pattern from the start. Then on day 2 and beyond, spray all over to revive, reactivate, and give curls a boost.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking a primer and restyler.

Patterns: Coily (4A–4C), Curly (3A–3C), Wavy (2A–2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, color-treated, dry, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: Pink Grapefruit and Sweet Lemons
Middle Notes: Jasmine and Muguet
Base Notes: Warm Woods and Musk

This superbly lightweight curl cream, formulated for Fine to Medium hair, allows you to shape, style, and define for flexible curls and waves with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Medium to Thick hair? Reach for our original Curl Defining Styling Cream.

FORMULATED FOR

Ideal for Fine to Medium, curly hair seeking moisture and definition.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This lightweight hair mousse for curly hair creates voluminous, bouncy curls (that last). Enhanced with a rich blend of oils and butters, it also deeply moisturizes, reduces frizz, and protects against humidity to keep curls lush and lifted. This mousse? It's magic.

FORMULATED FOR

Ideal for curly to wavy curl patterns seeking volume and hold.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This quick-drying, dual-phase liquid hair mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. This non-aerosol dry shampoo should be the first step in your post-workout styling routine.

Sweat fearlessly. Clean instantly.

FORMULATED FOR

Ideal for all hair types seeking a dry shampoo that absorbs oils and refreshes sweaty hair while eliminating odor.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This heat protective hair mist shields against heat tools up to 450°F/232°C, repairs damage, and helps prevent breakage. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against drying effects of the sun.

FORMULATED FOR

Ideal for any hair type that is seeking protection from heat.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Heat damage, Chemical damage, or Mechanical damage, Color-treated, Dry, Untreated

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This frizz-reducing, hair gel-oil hybrid adds bounce, shine, and moisture while nourishing and protecting against humidity.

FORMULATED FOR

Ideal for coily to curly patterns seeking moisture, bounce, and shine.

Patterns: Coily (4C-4A), Curly (3C-3A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This styling cream for Medium to Thick hair conditions, reduces frizz, and gives light hold for a bouncy, air-dried look.

Fine to Medium Hair? Reach for Don't Blow It Fine Air-Dry Cream.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for an air-dry cream.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This multi-tasking styling cream, powered by our Honey Bond-Building Complex, repairs damage from the cortex to the cuticle. Plus, it protects against heat tools (up to 450°F/232°C), achieves light hold, and reduces frizz and flyaway.

RESULTS

This styler makes hair 3x stronger instantly + prevents formation of split ends by 61% vs. untreated hair.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This lightweight heat protectant mist cuts blow-dry time by 50%*, 3 out of 5 people agree. Featuring our Honey Protective Complex, it reduces frizz and flyaways, smoothes and conditions, protects against heat, and prevents breakage. Plus, added UV filters help protect hair from the drying effects of the sun.

Less blow-dry time = less heat damage.

*Based on a consumer sensory study after one use.

RESULTS

Based on a consumer sensory study after one use this hair mist cuts blow-dry time by 50%, 3 out of 5 people agree.

FORMULATED FOR

Ideal for hair seeking decreased blow dry time.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.