This styling cream for Fine to Medium hair enhances texture and body for a bouncy, air-dried look. All with a product-free feel.

Medium to Thick Hair? Reach for Don't Blow It Thick Air-Dry Cream.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for an air-dry cream.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream for Medium to Thick hair conditions, reduces frizz, and gives light hold for a bouncy, air-dried look.

Fine to Medium Hair? Reach for Don't Blow It Fine Air-Dry Cream.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for an air-dry cream.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

Our #1 best seller. More than a leave-in, this multitasking hair primer and leave-in conditioner lays down an ideal base layer — hydrating, smoothing, softening, and adding shine while reducing frizz before your styling even begins. It gives hair that powerful prep that helps you style easier. It also helps protect from heat tools up to 450°F/232°C and UV filters help protect against the drying effects of the sun. A primer-meets-protector for your strands. Infused with our Featherlight 6-Oil Blend.

RESULTS

Instantly delivers 86% more hydration^*
Reduces frizz by 50% that lasts all day, even in extreme humidity^*
Protects color from fading for up to 16 washes
_{*vs. untreated hair}

The Feels
98% say hair feels hydrated^*
99% say hair feels nourished^*
97% say hair feels soft, detangled, more manageable^*
96% say hair feels protected^*
95% say hair feels healthier, smooth, strong^*
93% say hair feels soft and more manageable all day^**
91% say hair feels like it stays hydrated all day^**

The Looks
97% say hair looks shiny, less frizzy^*
96% say it reduces look of flyaways^*
96% say hair looks healthier^*

The Performance
98% say it created a foundation for products to layer on^***
97% say it absorbs easily into hair^*
95% say hair's easier to style^*

_{*consumer testing on 180 women after one use
**consumer testing on 179 women after 2 weeks of use
***consumer testing on 102 women after 2 weeks of use}

FORMULATED FOR

Ideal for hair types seeking a multitasking conditioning primer and heat protectant for hair.

Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Medium, Thick
Conditions: Dry, untreated, color-treated, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: FrangipaniMiddle Notes: Golden HoneyBase Notes: Tonka Bean

This transformative clear oil instantly vanishes into hair - reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

FORMULATED FOR

Ideal for hair types seeking a hair oil to reduce frizz and add shine.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This sea salt spray offers a softer twist on beachy, sun-dried styles with a salt-in-oil formula that builds soft, tousled texture with sheen.

Fine to Medium hair? Reach for Surf Sea Salt Spray.

FORMULATED FOR

Ideal for Medium to Thick hair that's seeking a salt spray texture and subtle shine + conditioning.

Patterns: Wavy, Straight
Diameters: Medium, Thick
Conditions: Dry, Untreated

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This transformative clear oil instantly vanishes into hair - reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

FORMULATED FOR

Ideal for hair types seeking a hair oil to reduce frizz and add shine.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

Our #1 best seller. More than a leave-in, this multitasking hair primer and leave-in conditioner lays down an ideal base layer — hydrating, smoothing, softening, and adding shine while reducing frizz before your styling even begins. It gives hair that powerful prep that helps you style easier. It also helps protect from heat tools up to 450°F/232°C and UV filters help protect against the drying effects of the sun. A primer-meets-protector for your strands. Infused with our Featherlight 6-Oil Blend.

RESULTS

Instantly delivers 86% more hydration^*
Reduces frizz by 50% that lasts all day, even in extreme humidity^*
Protects color from fading for up to 16 washes
_{*vs. untreated hair}

The Feels
98% say hair feels hydrated^*
99% say hair feels nourished^*
97% say hair feels soft, detangled, more manageable^*
96% say hair feels protected^*
95% say hair feels healthier, smooth, strong^*
93% say hair feels soft and more manageable all day^**
91% say hair feels like it stays hydrated all day^**

The Looks
97% say hair looks shiny, less frizzy^*
96% say it reduces look of flyaways^*
96% say hair looks healthier^*

The Performance
98% say it created a foundation for products to layer on^***
97% say it absorbs easily into hair^*
95% say hair's easier to style^*

_{*consumer testing on 180 women after one use
**consumer testing on 179 women after 2 weeks of use
***consumer testing on 102 women after 2 weeks of use}

FORMULATED FOR

Ideal for hair types seeking a multitasking conditioning primer and heat protectant for hair.

Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Medium, Thick
Conditions: Dry, untreated, color-treated, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: FrangipaniMiddle Notes: Golden HoneyBase Notes: Tonka Bean

This velvety, dry fiber color stick offers vibrant color accents with a blendable, mess-free application.

This velvety, dry fiber color stick offers vibrant color accents with a blendable, mess-free application.

This velvety, dry fiber color stick offers vibrant color accents with a blendable, mess-free application.

This velvety, dry fiber color stick offers vibrant color accents with a blendable, mess-free application.